Tuesday, September 6, 2011

The efficacy of exotic fruit juice (newspaper article) / エキゾチックフルーツジュースの効果 (新聞記事)(Partial / 抜粋)

Juice makers are upping their games.


Companies such as Tahitian Noni International, headliners of Utah’s booming nutritional supplement industry, built fortunes extolling the healing powers of juices made from exotic, tropical “super fruits.” Tahitian Noni champions the noni, XanGo touts the mangosteen, and MonaVie boasts the once-obscure, now wildly popular açai (AH-sigh-EE).

ユタ州で人気上昇の栄養補充食品産業界の花形スター、タヒチアンノニイ ンターナショナルなどの会社は、エキゾチックでトロピカルな「スーパーフルーツ」からのジュースの治癒能力を激賞しながら大もうけしている。タヒチアンノ ニはノニジュースのトップで、ザンゴ社はマンゴスチンの中で際立ち、モナビー社は以前はマイナーだったが今では超人気のアサイーを誇示する。

But after nutritionists questioned some of their health claims, manufacturers rejected the “super fruit” label.


They’re now rebranding their products as medicinal and pumping millions into research — not just test tube analyses of key ingredients, but randomized, placebo-controlled human trials on whole formulas.


We don’t rely on third-party research. We study our own finished product. We want to know that it has benefits as consumed,” said Brett West, research director at Tahitian Noni in Orem.

「当社は第三者の研究に頼りません。自社製品は当社で研究します。製品が消費された時の効果を知りたいのです」とオレムのタヒチアンノニ 研究所長ブレットウェストは言った。

In one company-funded study, the juice reduced biomarkers that indicate cancer risk in 120 heavy smokers. Another study suggested the juice can reduce high blood pressure in adults. Both were published in professional, peer-reviewed journals.


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